FORGET about thinking outside the box — or inside it, for that matter. Nissan Motor is betting an estimated $20 million during the worst automotive sales slump in a generation that a spirited campaign can get drivers to forgo the box for the cube.
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Advertising: With the Car Industry in Trouble, Nissan Rolls Out the Mobile Device
April 6th, 2009 · No Comments
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New Crop of Job Hunters (With Microsoft Résumés)
March 29th, 2009 · No Comments
CHRIS PALADINO, a Microsoft employee who was hired in 2006, didn’t worry too much about his job when the economy began to sour last fall. The company employs nearly 90,000 people.
“I thought Microsoft was so stable, it wouldn’t be touched,” he said. Now, as one of the СЕКРЕТАРША,400 employees who received layoff notices [...]
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With Deal in Hand, Charter Files for Bankruptcy
March 29th, 2009 · No Comments
Charter Communications, the big cable TV company, finally filed for bankruptcy on Friday. But it does not intend to stay there for long.
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Charter is one of a growing number of companies pursuing what restructuring experts call a “prearranged bankruptcy,” in which a debtor reaches [...]
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Girl Scouts Battle With One of Their Own
March 21st, 2009 · No Comments
It has been a tough year for that classic American snack, the Girl Scout cookie.
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Wild Freeborn, whose posting of an online order form for Girl Scout cookies drew the Scouts’ disfavor, on television last week.
With the cost of flour, oil and cocoa rising, Thin Mints, Trefoils [...]
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Books of The Times: A Web Beast With a Rough Back Story
March 17th, 2009 · No Comments
There’s at least one story that has never been told on the no-holds-barred social networking Web site MySpace. That story is the chaotic, action-packed history of MySpace itself. Now Julia Angwin, a technology and media reporter for The Wall Street Journal, has done prodigious digging into the shady business practices, trailer-park aesthetics, lucky accidents and [...]
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Yahoo Reverses Its Web Strategy with Web Videos
March 15th, 2009 · No Comments
For Yahoo’s original video strategy, this will be Take Two.
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Ali Landry is the hostess of “Spotlight to Nightlight,” a series on celebrity mothers.
RelatedTimes Topics: Yahoo! Inc.
Frank Nicotero is host of “Primetime in No Time.”
On Monday, the Web portal will announce the latest in a series of [...]
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Basics: An Empty In-Box, or With Just a Few E-Mail Messages? Read On
March 4th, 2009 · No Comments
SINCE e-mail became a fixture in our professional and personal lives, many academic researchers have investigated the complex mix of feelings brought on by the technology.
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Matt Collins
We feel guilty about being late in responding, about our in-boxes being disorganized, about the tens of thousands of unread messages that we’re [...]
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Yahoo Teams With Newspapers to Sell Ads
February 28th, 2009 · No Comments
Terry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad.
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Then in a two-week sales “blitz” intended to test an innovative partnership between newspapers and Yahoo, [...]
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With Four More Months to Switch, Hundreds of Television Stations Are All Digital
February 19th, 2009 · No Comments
More than 400 television stations have stopped broadcasting in old-fashioned analog form, according to the Federal Communications Commission, months before the rescheduled transition to digital TV.
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Turning off the analog signal allows stations that are short of cash to save money, but it also means a loss [...]
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Yahoo Shows Search Ads With Images and Video
February 19th, 2009 · No Comments
Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday.
Search advertising typically shows only text advertisements and links. Marketers usually devote part of their online budget to search — which shows text-only advertisements and links — and part to display, the [...]
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