Battery

For Yahoo’s original video strategy, this will be Take Two.
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Ali Landry is the hostess of “Spotlight to Nightlight,” a series on celebrity mothers.
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Frank Nicotero is host of “Primetime in No Time.”
On Monday, the Web portal will announce the latest in a series of [...]

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Terry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad.
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Then in a two-week sales “blitz” intended to test an innovative partnership between newspapers and Yahoo, [...]

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SAN FRANCISCO — Carol Bartz, the new chief executive of Yahoo, announced a corporate reorganization on Thursday that put her stamp on the company with a more top-down management structure.
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Like the more than half a dozen management shake-ups at Yahoo over the last two years or [...]

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Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday.
Search advertising typically shows only text advertisements and links. Marketers usually devote part of their online budget to search — which shows text-only advertisements and links — and part to display, the [...]

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SAN FRANCISCO — Will Carol A. Bartz sell Yahoo’s search business to Microsoft?
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Analysts asked the question time and again after Ms. Bartz delivered Yahoo’s financial results to Wall Street for the first time since becoming chief executive earlier this month.
Time and again, Ms. Bartz said she had not [...]

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SAN FRANCISCO — Steven A. Ballmer, Microsoft’s chief executive, met in New York earlier this week with Roy Bostock, Yahoo’s chairman, according to a person briefed on the meeting.
It was the second high-level contact between Microsoft and Yahoo to come to light this week, and suggests that negotiations over a Web search deal between [...]

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SAN FRANCISCO — When Carol Bartz made her debut in front of analysts, investors and reporters as Yahoo’s new chief executive Tuesday, one thing became immediately apparent: if nothing else, Yahoo’s leadership style had taken a 180-degree turn.
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Martin Sundberg/Yahoo, via Reuters
Carol Bartz, the new chief [...]

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SAN FRANCISCO — In tapping Carol Bartz as Yahoo’s new chief executive on Tuesday, the company’s board has selected a seasoned manager and tough-minded technology executive who established Autodesk, the maker of design software, as a market leader and successfully steered it through a boom and bust cycle.
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Peter DaSilva [...]

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SAN FRANCISCO — Yahoo said Wednesday that it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.
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Yahoo’s new data retention policy is the most restrictive among major [...]

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Filed at 9:49 a.m. ET
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NEW YORK (Reuters) – Ivory Investment Management LP, which owns 1.5 percent of shares of Yahoo Inc, urged the Internet company to sell its search business to Microsoft Corp, saying such a deal could more than double Yahoo’s value.
Ivory proposed in a letter to Yahoo’s board that [...]

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