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William P. O’Donnell/The New York Times
“First ever” product claims are often dubious, but it’s hard to argue the point with the makers of “Gardening Mama,” who are marketing it as the first video game about gardening. If it’s not, it’s surely one of the first — after all, planting isn’t [...]

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Isaac, meet Hal.
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IMAGINE that a company set up a mall store where, instead of selling trinkets, it sold information about customer behavior. For a few cents, it could tell a saleswoman at Nordstrom that the person who was about to walk in had already stopped at Steve Madden and was looking for red shoes.
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There’s a good reason many people don’t bother to closely read their cellphone bills. They’re a mess.
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Even if you have a so-called bucket plan that’s meant to simplify things — 450 minutes for $40, say — the bill is probably split into [...]

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I HAD never booked a hotel room using the “Name Your Own Price” feature on Priceline.com. But last month, as I was planning a business trip to San Francisco, I decided to spin the wheel.
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Chris GashAdd to Portfoliopriceline.com Incorporated
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The feature, which accounts for most of the [...]

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E-MAILING now comes so naturally to us that we can do it in our sleep — at least in the exceptional case.
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Niculae Asciu
An article that will soon appear in the journal Sleep Medicine, detailing the experience of a sleepwalker, shows that we can send messages even when we seem to be [...]

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Remember when cellphone ring tones mostly advertised personal musical tastes (Beyoncé, Metallica, “The 1812 Overture”) or parental pride (babies cooing)? The chance to make political statements with this seemingly omnipresent speaker system went largely unexploited. But that was before endangered-species ring tones were born.
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In the last decade, retailers and manufacturers pushed to put their coupons online, figuring people would love browsing on PCs for deals. They didn’t for a long list of reasons, including the fact that it was not easier than leafing through the paper and tearing out what you need.
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Now the [...]

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SOON you may no longer need to stick out your thumb to catch a ride. Instead, you may get one by tapping your fingers on your iPhone.
Avego, based in Kinsale, Ireland (www.avego.com), is demonstrating an iPhone application intended to let drivers and prospective passengers connect and share rides.
When the program is available, [...]

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SAN FRANCISCO — When the financial sector took a dive this fall, the entrepreneurs behind a new batch of personal finance sites worried that they were in the wrong place at the wrong time.
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Peter DaSilva for The New York Times
“People realize they need to get a better handle on [...]

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